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 Logo Design | Pixel (raster/bitmap) Based Logos
Necessary but with cautions...
Some pixel based file formats: (.GIF, .TIF, .BMP, .JPG). These formats are called Pixel based (or RASTER) because they are made up from tightly packed Pixels - each Pixel (tiny square) consisting of a solid color. When viewed from a distance, these Pixels give the optical illusion of being a solid shape. When created on a computer, these Pixels usually follow the RGB color system (Red, Green, Blue) and it is the varying amounts of these colors that make up the tones of any image.
These are the formats supplied by designers advertising 'logos for your web sites' as well as the types of files generated by most so-called 'logo creation software'. If created in 300dpi, these logos can be useful for small print projects normally ranging up to 8"x10" canvases. Anything above that and you'll start to see the pixelation.
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