Social Media Optimization (SMO) also interchangeably known as Social SEO, is a form of Internet marketing and technique that’s goal is to create buzz and extend information about a business or company to new types of demographics through the use of social media sites. It is considered by most a form of website optimization because it brings in new audiences from outlets other than search engines, and is typically paired with Search Engine Optimization (SEO) to create optimal attraction.
Extending your efforts to expand your company’s information, products or services to social media sites allows you to:
(1) Strengthen and solidify your brand;
(2) Target your potential clients and market directly to them;
(3) Network with friends, family and colleagues;
(4) Interchange and learn more information about their specialties and areas of expertise.
Because SMO brings in traffic from multiple types of sites other than just search engines, we believe that it is an extremely important marketing method to include in your Web campaign. Social Media Networking is growing more and more everyday, so it is essential to engage your business in this expanding network of potential clients.
There are various elements that make up social media but the most current dominant sites that are established as having millions of users are those of Twitter™; Facebook™ and similar pages, as well as LinkedIn™. Getting involved with these sites with blogging or micro-blogging can jumpstart your business and make it more available to new types of possible clients.
Just as with website content, it is important to consistently update and keep your social media material fresh. Optimal participation and recognition in these fast-paced social media sites often means tweeting or posting a blog several times a day, every business day. This can be quite time consuming to most businesses, and while it could be delegated to an employee or outsourced to a site, we at SmartNet have the ability to help.
Our SMO specialists are specialists because they know the ins and outs of working with social media networks. We will use our teams and experts to help you determine the most efficient ways to post, the times of day to post, the important days to post on, and the order in how you release your posts to bring in the most traffic and acquire the most attention. Give us a chance to help you develop your social media presence and increase your response rates, call us today.