Keeping Oil & Gas Pumping

Engineering Co

New York, NY & Kazan, Russia

BRAND IDENTITY & LOGO DESIGN
BRAND STRATEGY
PRINT DESIGN
THE RESULTS

01/ PROJECT BACKGROUND

Oil & Gas Creative Design & Marketing

Engineering Co is a major importer of pump and compressor equipment. The company’s activity is multifaceted and includes project development, system integration, supply of equipment on producer prices according to customer specifications, perform installation and commissioning, as well as technical support and service.

02/ BRAND IDENTITY & LOGO DESIGN

Oil & Gas Company Logo Design

Since Engineering Co has offices in the United States, as well as Russia, we had to create two separate logo designs based on the same elements to use for their company. We worked with their team in the USA as well as Russia to ensure synergy throughout.

Oil & Gas Logo Design

03/ BRAND STRATEGY

The Gears Are Oiled

Engineering Co wanted a simple, yet direct brand identity that did no utilize a slogan or additional text in their logo to describe what they do.  So our focus was to symbolize these services front and centered.  After several rounds of revisions, we presented the gear to symbolize their mechanical services and the drop to symbolize both oil and gas. With some finishing touches, the logo was finalized and translated for their Russian company as well.

Oil & Gas Company Branding

04/ PRINT DESIGN

The gears keep turning

From a visual identity to administrative materials, we worked with Engineering Co to equip them with everything the brand needed to re-establish a strong, credible presence.

05/ THE RESULTS

Two Countries. One Message.

With a complete suite of branding materials, VR Engineering is ready to focus on what they do best without having to worry about their brand image not living up to their products and services.

“Thank you for reestablishing our company’s visual identity.  It represents us perfectly.”

– Pavel R, Engineering Co

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