Makes Hailing a Cab Easy, Anywhere

E-HAIL by iTaxi, Inc.

New York, NY

VISUAL IDENTITY
BRAND STRATEGY
MOBILE APPLICATION
WEBSITE DEVELOPMENT
PRINT & PHOTOGRAPHY
THE RESULTS

01/ PROJECT BACKGROUND

Mobile App Creative Design & Marketing

E-HAIL by iTaxi connects licensed taxi drivers to taxi passengers within range, wherever they are, whenever they want one.  With the E-Hail mobile app, there’s no need to waive or whistle to stop a taxi anymore.  Just tap the hail taxi button and iTaxi will instantly connect you.  We’ve been working with iTaxi since, literally, day one.  With each branding campaign, website revamp to mobile phone app version, we’re there each step of the way.

02/ BRAND IDENTITY & LOGO DESIGN

Transportation App Logo Design

The iTaxi logo has not changed much since 2010, when we officially established the brand’s visual identity.  In our most recent revision, we omitted the symbol of the taxi, along with its beaconing waves to create a more simplistic approach.

Transportation Logo Design

03/ BRAND STRATEGY

The One Tap Taxi App

iTaxi has been a leader in the transportation information industry long before the age of smartphones and mobile applications.  Our focus when re-establishing the iTaxi brand for their latest e-Hail mobile application was to maintain its simplicity, and cleanliness. To not change too much from what we successfully created several years ago.

04/ MOBILE APPLICATIONS

Just Tap It

iTaxi’s e-Hail mobile app requires two custom pieces; a passenger app & a driver app.  Both mobile apps are aesthetically similar, but function based upon the user.  The passenger mobile app allows a beacon to ping the closest drivers in proximity that have the app installed on their smartphone devices.  The driver app receives the beacons in the order that they’re sent out.  Not only did we create custom graphics and icons for these two mobile applications, but we also developed the code from scratch.

iPhone App Development Android App Development

Travel App Design

05/ WEBSITE DESIGN

Transportation Website Design & CMS Development

The E-HAIL by iTaxi, Inc. website invites passengers and cab drivers to explore the mobile application before downloading it to their smartphone device. The website provides detailed information about the mobile application as well as the company. It also features a custom video that we shot, edited and produced.

Transportation Website Design NYC
NYC Stationery Design Services
Mobile App Logo Design

06/ PRINT & PHOTOGRAPHY

Click, Snap, Post & Print

It could have been printed, posted online, placed in your hand, or viewed on your social media accounts.  Anything and everything that you see from e-hail by iTaxi all started inside of our heads, from our hands, and to your eyes.  Starting with the photographs used, we hit the streets and captured exactly what our client needed to use for all of their promotional use.

07/ THE RESULTS

7+ Years of exponential growth

Since launching the first a beta site in August of 2008, iTaxi has went through countless enhancements, refreshing and revamping their business.  In the ever growing world of information, technology and marketing, we have built iTaxi 4 unique website versions, 3 smartphone applications and a countless number of print and marketing campaigns.

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