Driving Legal Services to Your Neighborhood

The Dearie Law Firm, P.C.

New York, NY

BRAND IDENTITY & LOGO DESIGN
BRAND STRATEGY
WEBSITE DESIGN
PRINT DESIGN
THE RESULTS

01/ PROJECT BACKGROUND

Law Firm Creative Design & Marketing

The Dearie Law Firm, P.C. was founded 30 years ago as the Law Office of John C. Dearie, and has grown since, with the understanding that their clients are the most important part of the firm. The Dearie Law Firm, P.C. has succeeded by every day working toward the goal of counseling clients through the complexities of their lawsuit, and attaining for them the highest settlement or judgment possible.

02/ BRAND IDENTITY & LOGO DESIGN

Law Firm Logo Design

The brand identity for The Dearie Law Firm, P.C. is simple and clean. Through typography alone, we achieved what our client was looking for.  No mallets, no scales or books.  No clutter.

Law Firm Logo Design

03/ BRAND STRATEGY

On The Road Again

Coming into this project, we knew that The Dearie Law Firm had something very unique about their approach.  The use of their mobile office allows them to travel throughout the five boroughs, becoming a moving billboard of their very own.  The brand that we created for them had to be simplistic, and iconic, for those who caught a glimpse of the mobile office passing by.

04/ WEBSITE DESIGN

Law Firm Website Design & CMS Development

The Dearie Law Firm, P.C. website is used as an extended brochure, leveraging WordPress’ CMS software.  It gives the law firm a marketing tool, allowing their clients to dig deeper into finding out more about what they can do for them.

NYC Law Firm Web Design
Law Firm Business Card Design
Law Firm Stationery Design
NYC Law Firm Branding

05/ PRINT DESIGN

Cohesive Branding

It was important for us to implement a cohesive brand identity for The Dearie Law Firm.  Between their two office locations, as well as their growing fleet of mobile offices, we had to make sure that the brand was recognized across the board, and we did just that.

06/ THE RESULTS

New look…same service

The rebranding of a 30+ year old company is always challenging.  Your goal is to create something new, but try to sustain the history of the established firm.  We were able to achieve that for The Dearie Law Firm, as they drive into the night…or rather, around the city.

“The SmartNet team was extremely helpful and smart to work with, and most importantly, very responsive. Will continue to work with SmartNet in the future.”

– John Dearie, The Dearie Law Firm

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