Food and Beverage Industry Standards

The Food and Beverage Association of America

New York, NY

VISUAL IDENTITY
BRAND STRATEGY
WEBSITE DESIGN
THE RESULTS

01/ PROJECT BACKGROUND

Non-Profit Creative Design & Marketing

The Food and Beverage Association of America (FBAA) is dedicated to promoting and advancing friendly relations between members, encouraging continuing education, assisting in career growth, providing industry-related scholarships, and providing philanthropic support for critical social issues. We worked with FBAA to re-establish their overall brand identity, that will they plan to use at their monthly events, as well as online.

02/ BRAND IDENTITY & LOGO DESIGN

Non-Profit Logo Design

The new logo that we designed for FBAA used their previous colors and boxed encasement, but introduced a modern feel through typography. We wanted to design a logo that was timeless, for them to display proudly at all of their charity events.

Non-Profit Logo Design Services

03/ BRAND STRATEGY

Making a Difference

This non-profit was founded in 1956 and since then, did not have a powerful or memorable logo to represent their brand.  We backtracked their brand history, to retain any design elements, in order to accommodate their association members who were not used to change. We feel confident that what we designed a logo that is iconic for their organization.

04/ WEBSITE DESIGN

Non-Profit Website Design & CMS Development

The FBAA uses their website to post upcoming and events, as well as photos from past events.  We gave them the WordPress Content Management System tools and training to manage this, easily, on their own.

Non-profit Website Design Company

06/ THE RESULTS

Out with the old, in with the new

The difficult part of this project was taking a well established 60 year old organization and giving it a new look.  Based upon the reaction that we received from the board members and event participants, we feel that we pulled it off with great taste (no pun intended).

“SmartNet successfully recreated a brand that was almost 60 years old, and they did it with taste (no pun intended). “

– Sean Cassidy, FBAA

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