NYC’s Favorite Fast Casual Restaurant
Flavors
New York, NY
01/ PROJECT BACKGROUND
Fast Casual Restaurant Branding
Founded in 1981, Flavors has been Manhattan’s favorite fast casual restaurant, with multiple locations. Their quick, to-go style dishes are exactly what New Yorkers need to stay on the move.
02/ BRAND STRATEGY
Fresh. Fast. Flavors.
Flavors has been around for over 35 years, but their ingredients are as fresh as they come. The new restaurant branding needed to be clean, simple and refreshing, just like the food that they serve.
03/ INTERIOR BRANDING
The Devil(ed egg) is in the details
Our award winning design team created a combination of custom sketch artwork (fruits, vegetables, utensils); with well thought-out sets of words to associate with the attributes of the Flavors rebranding campaign. These icons are present throughout the wall designs, as well as the wall menus. A washed wood texture was used to tie it all together.
04/ WEBSITE DESIGN
Restaurant Website Design & UI/UX
The Flavors’ website design was the final task for our restaurant branding campaign, allowing us to incorporate design elements from all print materials and interior branding. Beyond enhancing the design, our team also initiated an overhaul of Flavors’ information architecture. Leveraging the longevity of Flavors’ success and history in New York City was a goal that we achieved.
05/ TO-GO DESIGN
You’ll know it’s from Flavors
Every shopping bag, sandwich bag, coffee cup, soup cup or menu that leaves their store, could lead to their next happy customer. Our objective was to keep this rebranding simple, clean and fresh, by making their collateral material memorable, to grab the attention of potential customers walking the city streets.
05/ SOCIAL MEDIA
Scroll. Click. Taste.
Our creative team benefited from the many colorful and eclectic foods that Flavors has to offer, capturing the attention of new customers across multiple social media platforms.
Our food photography division, worked along side our marketing team to conduct in-depth hashtag research and a competitive analysis, achieving optimal results for Flavors’ social media campaign.
07/ THE RESULTS
The many flavors of Flavors!
Since the Flavors’ rebranding, their multiple stores have a cohesiveness, their to-go materials are more distinctive, and their local presence has improved. With a fresh new brand identity, including social media and custom designs across web and print, Flavors has revitalized its 35+ year old brand and increased its new customer base.
Do you like what you see?