Because Social Media brings in traffic from multiple sites other than just search engines, it is an integral marketing method to include in your campaign. Social Media is growing and changing everyday, so it is essential to engage your business in this expanding network of potential clients. From local restaurants to construction companies…social media allows your small business to compete against the corporate giants on a level playing field.
There are various elements that make up social media but the most current dominant sites that are established as having millions of users are those of Facebook™, Twitter™, Instagram™, Pinterest™, Houzz™, Snapchat™, & LinkedIn™. Getting involved with these sites can jumpstart your business and make it more available to potential clients. In 2016 it was reported 78% of adult Americans have some form of Social Media profile. Depending on your industry not having a Social Media presence can hurt your brand.